You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.

The best experiences and the biggest ideas don't fit into a category. They change it. They don't get filed away, they transform us.

And when you realize that you form the events of your life in the same way, you will learn to take hold of your entire consciousness in whatever aspect it shows itself in this life. Through all of this you must realize that you are not powerless. Remember, also, that this life is a dimension of experience and reality even if it is, in contrast, a dream in a higher level of reality in which you have your larger consciousness.

You create your own reality. There is no other rule.

Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.

If your team is filled with people who work for the company, you'll soon be defeated by tribes of people who work for a cause.