Cosmo Girl with a passion for fashion and a magic flask.

Relying too much on proof distracts you from the real mission–which is emotional connection.

Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

The ends do not justify the means

People claim that love is the deepest feeling, but don't you believe it. Loneliness is the most affecting of human emotions. Nothing makes life more vivid. If you wish to live in the moment, I recommend intense loneliness.

The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.