In a world of free, everyone can play.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.

Don’t try to please everyone. There are countless people who don’t want one, haven’t heard of one or actively hate it. So what?

As I have told you before, in a manner of speaking you are given the gifts of gods. Your beliefs become reality. What you believe is, and becomes real in your experience. There is no area in your life to which this does not apply.

Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.

Ordinary thinking and ordinary effort are almost never enough to generate leadership.

If you accept that human beings are difficult to change, and embrace (rather than curse) the uniqueness that everyone brings to the table, you’ll navigate the world with more bliss and effectiveness. And make better decisions, too.