Knowing what to do is very, very different than actually doing it.

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Don’t try to make a product for everybody, because that is a product for nobody.

The magical approach is indeed the natural approach to life's experience. It is the adult version of childhood knowledge, the human version of the animals' knowledge, the conscious version of 'unconscious' comprehension.

The miracle of your being cannot escape itself. Your thoughts blossom into events. Your beliefs grow as surely in time and space as flowers do.

It is very important that you express your idealism actively, to what ever extent you can, for this increases your sense of worth and power.

Hope without a strategy doesn’t generate leadership. Leadership comes when your hope and your optimism are matched with a concrete vision of the future and a way to get there. People won’t follow you if they don’t believe you can get to where you say you’re going.