Knowing what to do is very, very different than actually doing it.

On the one hand you take life too seriously, and on the other, you do not take playful existence seriously enough.

Advertising is just a symptom, a tactic. Marketing is about far more than that.

Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.

You can either fit in or stand out. Not both.

Take a chance on your own abilities clearly, neither exaggerating them nor under-assessing them.

If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.