Successful people are the ones who are breaking the rules.

Do the emotional labor of working on things that others fear.

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

One way to think about running a successful business is to figure out what the least you can do is, and do that.

Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.

The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.