If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?

... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.

Just about anything worth doing is worth doing better.

In a digital world, the gift I give you almost always benefits me more than it costs.

The future of marketing is leadership

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.

If you're not upsetting anyone, you're not changing the status quo.