The challenge with being an initiator of projects is that you are never, ever done.

Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.

Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.

Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.

Market-driven design builds the success of the product's marketing into the product itself.