Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.
You can game the social media in the short run, but not for long.
Either you defend the status quo, or you invent the future.
Not only are bloggers suckers for the remarkable, so are the people who read blogs.
Effort is its own reward if you allow it to be.
I think that any time reality doesn't match your expectations, it means that marketing was involved.