Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth GodinGreat leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
Seth GodinThe best favors are worth doing for the doing, not because we'll ever get paid back appropriately.
Seth GodinI think that any time reality doesn't match your expectations, it means that marketing was involved.
Seth GodinThe problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
Seth Godin