Taking delight in the journey takes confidence. It pushes the envelope of design.
Just because something is easy to measure doesn't mean it's important.
It's possible that your next frontier isn't to get more efficient, it's to get more brave.
If you can't sell to 1 in 1000, why market to a million?
The way to get unstuck is to start down the wrong path, right now.
If you think cat food is for cats, how come it doesn't come in mouse flavor?