Bullhorns are overrated: having ten times as many Twitter followers generates approximately zero times as much value.

But this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.

I made a decision to write for my readers, not to try to find more readers for my writing.

If you can't sell to 1 in 1000, why market to a million?

Defending mediocrity is exhausting.

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

Excellence isn't about meeting the spec, it's about setting the spec.