So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

Just start. Start now. Fail often. Enjoy the ride.

Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.

Little changes cost you. Big changes benefit you by changing the game, but only if you go first.

After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.