So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

Leadership is scarce because few people are willing to go through the discomfort required to lead.

If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.

Winners quit all the time. They just quit the right stuff at the right time.

In other words, If you don't take action, you won't get any results You are not your resume, you are your work