So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

People who make a difference never wait for just the right time. They know that it will never arrive.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

The combination of fear and ignorance (two sides of the same coin) can be paralyzing.

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.