So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

The innovator creates a business where they are making money, even when they sleep.

Content Marketing is all the Marketing that's left.

Great marketers don't make stuff. They make meaning.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

Don't waste time looking for a better pencil: learn to write better.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.