And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.
Seth GodinThe easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
Seth GodinWhat are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
Seth GodinHow dare you settle for less when the world has made it so easy for you to be remarkable?
Seth GodinChange is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
Seth GodinI think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
Seth Godin