Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

It might be bold to put your work into the world unadorned, but it's probably ineffective.

When we think about what might go wrong, we're more likely to design something that goes right.

Making promises and keeping them is a great way to build a brand.

You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.