A big part of doing your work is defending your time and your attention so you can do your work.
Quit or be exceptional. Average is for losers.
If you want customers to hear about you, make something worth talking about.
Mass marketing means appealing to the masses which means appealing to the average.
Marketing is no longer about the stuff that you male, but about the stories you tell.
If you are wiling to do something that might not work, you are closer to being an artist.