Competence is no longer scarce.
The only thing worse than starting something and failing... is not starting something.
You cannot buy your way to share of voice today; you cannot buy attention anymore.
No, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.