Facts are irrelevant. What matters is what the consumer believes.
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Your history of work is as important as the work you'll do tomorrow.
Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.
If you think cat food is for cats, how come it doesn't come in mouse flavor?
To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with an otaku, is almost impossible... There's a hot sauce otaku, but there's no mustard otaku.