Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.
Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
The innovator creates a business where they are making money, even when they sleep.
You cannot buy your way to share of voice today; you cannot buy attention anymore.
Marketing is a contest for people's attention.
Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.