The way you make something happen is to do something that a fool could screw up.
Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
What you do for a living is not be creative, what you do for a living is ship.
How was your day? If your answer was "fine," then I don't think you were leading.
Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
Books work as an art form (and an economic one) because they are primarily the work of an individual.