The resistance is not something to be avoided, it's something to seek out.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

Leaders who set out to give are more productive than leaders who seek to get.

I think that any time reality doesn't match your expectations, it means that marketing was involved.

Competence is no longer scarce.

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.