Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.

If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.