Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Surprise comes from defying expectations.

If you're not uncomfortable in your work as a leader, it's almost certain you're not reaching your potential as a leader.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.

Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.

If it's worth doing, it's worth doing well.