Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.

Don't scale because you think there's a pot of gold over that rainbow. Scale because you're ready and eager to do heroic work, every day, forever.

The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.

Leadership, on the other hand, is about creating change you believe in.

I find that it's almost essential to fall in love with an idea to invest the time it takes to make it good and worth sharing. And then, the hard part: deleting that idea when it's just not what it could be. Too often, organizations are good at the first part, but struggle with the second. And so we defend expired business models, support the status quo and have a knee-jerk inclination to preserve what we've got.

The goal is to be on the hook, not to let someone else do the scary parts.