Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
Seth GodinCare. Care more than you need to, more often than expected, more completely than the other guy.
Seth GodinThe people who are the best in the world specialize at getting really good at the questions they don't know.
Seth Godin