All Marketers are liars tell stories.
The goal is to be on the hook, not to let someone else do the scary parts.
The job isn't to catch up to the status quo; the job is to invent the status quo.
Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
Giving people what they want isn't always what they want.
The world is begging for you to lead.