The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

Mass attention is almost unattainable and it's not clear that you want it.

Popular is not the same important, or often, not the same as good.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Remember the Bob Dylan rule: it's not just a record, it's a movement.

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.

The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.