Everyone is not your customer.

The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.

No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

Here's the thing: The book that will most change your life is the book you write.

If you wait until there is another case study in your industry, you will be too late!

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.