Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Surprise comes from defying expectations.
When the room brightens when you walk in, you matter.
A customer is never out of warranty, even if his product is.
Marketing is no longer about the stuff that you male, but about the stories you tell.