Here's the thing: The book that will most change your life is the book you write.

The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.

There's a big difference between not settling and not starting.

The reason they want you to fit in... is that once you do, then they can ignore you.

Leadership, on the other hand, is about creating change you believe in.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

It's uncomfortable to resist the urge to settle.