The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.
Seth GodinInstead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
Seth Godin