Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

Reject the tyranny of picked. Pick yourself.

What evidence would you need to see to change your mind about this?

Marketing is a contest for people's attention.

Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers.

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.