Part of leadership (a big part of it actually) is the ability to stick with the dream for a long time.
Seth GodinArt is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
Seth GodinThe only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.
Seth GodinPlaying the game is a form of winning the game. In those competitions, we win by being resilient.
Seth GodinTraditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Seth Godin