If you wait until there is another case study in your industry, you will be too late!
What I mean by art is the human act of doing something that connects us to someone else
The status quo is leaving the building, and quickly.
When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
Be personal. Be relevant. Be specific.
If the game is designed for you to lose, don't play that game. Play a different one.