Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.

The application process changes the list of who applies. Your applicants reflect your methods.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

The sooner we realize that the world has changed, the sooner we can accept it and make something of what we've got. Whining isn't a scalable solution.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

Kings fear change. Leaders crave it.

If it scares you, it might be a good thing to try.