In fact, most of the time, people with similar information, similar beliefs and similar apparent choices will choose similar actions. So if you want to know why someone does what they do, start with what they know, what they believe and where they came from. Dismissing actions we don't admire merely because we don't care enough to have empathy is rarely going to help us make the change we seek. It doesn't help us understand, and it creates a gulf that drives us apart.

Dreams are difficult to build and easy to destroy.

Everyone is not your customer.

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.