In fact, most of the time, people with similar information, similar beliefs and similar apparent choices will choose similar actions. So if you want to know why someone does what they do, start with what they know, what they believe and where they came from. Dismissing actions we don't admire merely because we don't care enough to have empathy is rarely going to help us make the change we seek. It doesn't help us understand, and it creates a gulf that drives us apart.

Many people believe that great designers get great clients. It's the other way around.

Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

Keep starting until you finish.

Design is the last great competitive advantage.

Art is what we're doing when we do our best work.