Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
Seth GodinHere's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth GodinCare. Care more than you need to, more often than expected, more completely than the other guy.
Seth GodinThe problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.
Seth Godin