Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
Seth GodinEveryone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?
Seth GodinBlack Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle.
Seth GodinGreat stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
Seth Godin