You can't lose. Go, go, go!
Marketing is a contest for people's attention.
Debt creates stress, stress creates behaviors that don't lead to happiness.
Incrementalism ceases to be a good strategy when there's a cliff on the route.
There's nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
Real content marketing isn’t repurposed advertising, it is making something worth talking about.