Great marketers don't make stuff. They make meaning.
Your best customers are worth far more than your average customers.
The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user.
The job isn't to catch up to the status quo; the job is to invent the status quo.
The way to get unstuck is to start down the wrong path, right now.
Marketing is a contest for people's attention.