The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.

My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.

The goal in blogging/ business/ inspiring non-fiction is to share a truth, or at least a truth as the writer sees it. To not just share it, but to spread it and to cause change to happen. You can do that in at least three ways: with research (your own or reporting on others), by building and describing conceptual structures, or with stories that resonate.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Go ahead, do something impossible.