More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
If you think cat food is for cats, how come it doesn't come in mouse flavor?
We are leaving the industrial economy and entering the connection economy.
If you're not the best in the world at what you do, then you have to get better.
Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
You don't launch a popular blog, you build one.