Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.
Seth GodinThe goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth Godin...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.
Seth Godin