Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.
Seth GodinIf failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
Seth GodinBut this is a remarkable egg, an egg worth talking about, an egg worth crossing the street for, an egg worth writing about.
Seth GodinGo for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
Seth Godin