Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.

There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.

A book is a souvenir of an idea.

Any customer that walks away, disrespected and defeated, represents tens of thousands of dollars out the door, in addition to the failure of a promise the brand made in the first place. You can't see it but it's happening, daily.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

Leadership is a choice. It's the choice not to do nothing.

Many Things That Are True Are True Because You Believe Them.