Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

In other words, If you don't take action, you won't get any results You are not your resume, you are your work

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.