Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.

You can't have good ideas unless you're willing to generate a lot of bad ones.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.