Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.
Seth GodinArt is the work of a human being โ something a person does with generosity to touch someone else to make a change for the better.
Seth GodinWe've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
Seth GodinNew fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.
Seth Godin