All Marketers are liars tell stories.

You can be right or you can have empathy. You can't do both.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.

In our desire to please everyone, it's very easy to end up being invisible or mediocre.