All Marketers are liars tell stories.

If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

The job is not your work; what you do with your heart and soul is the work.

Initiative is the privilege of picking yourself.

Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.

Great marketers don't make stuff. They make meaning.