All Marketers are liars tell stories.

Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.

If it's worth listening to, it's worth questioning until you understand it.

Following the well-lit path, offers little in the way of magic.

You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.

I think "creativity" is better described as failing repeatedly until you get something right.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.