Just about anything worth doing is worth doing better.
Everyone is not your customer.
Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
Debt creates stress, stress creates behaviors that don't lead to happiness.
What is school for? If you're not asking that, you're wasting time and money.
We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.