Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.

Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.