Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Products that are remarkable get talked about.

Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.

A brand that stands for what all brands stand for stands for nothing much.

Copy, not from your industry, from others. You have to go where there is no competition.

When you walk around braced for impact, you're dramatically decreasing your chances. Your chances to avoid the outcome you fear, your chances to make a difference, and your chances to breathe and connect.