A big part of doing your work is defending your time and your attention so you can do your work.
Seth GodinSelling to people who actually want to hear from you is more effective than interrupting strangers who don't.
Seth GodinI think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Seth Godin