The tiny cost of failure...is dwarfed by the huge cost of not trying.
Mass attention is almost unattainable and it's not clear that you want it.
When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
The only path to amazing runs directly through not-yet-amazing
Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.