Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.

I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.

If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.

All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.

Evolution is the most popular way we have for dealing with change.

The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.