Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

Leadership is a choice. It's the choice not to do nothing.

Making promises and keeping them is a great way to build a brand.

All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.

The one path that never works is the most common one: doing nothing at all.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

Say what you believe and see who follows.