Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -

Everyone picks the best one when given a choice.

The thing about goals is that living without them is a lot more fun, in the short run. It seems to me, though, that the people who get things done, who lead, who grow and who make an impact . . . those people have goals.

More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.

Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.

The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.