I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

The problem with the race to the bottom is that you might win

Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.

Be personal. Be relevant. Be specific.

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

You don't need a new plan for next year. You need a commitment.