Products that are remarkable get talked about.
The best way to be missed when you're gone is to stand for something when you're here.
Copy, not from your industry, from others. You have to go where there is no competition.
Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Positive thinking is hard. Worth it, though.