In a digital world, the gift I give you almost always benefits me more than it costs.

A book is a souvenir of an idea.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

The one path that never works is the most common one: doing nothing at all.

When we think about what might go wrong, we're more likely to design something that goes right.

Don't create for the masses. Create for the people who are your kind of weird.

Just because the tide is out, doesn't mean there is less water in the ocean.