So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
Seth GodinA brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, theyโre doing work that most any trained person could do.
Seth Godin