One way to think about running a successful business is to figure out what the least you can do is, and do that.
Seth GodinIf you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
Seth GodinPersonalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth Godin