For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
Seth GodinOur best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
Seth GodinSuccess comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.
Seth Godin