Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Seth GodinIf we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
Seth GodinYou have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth Godin