Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

If you measure it, it will improve.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

Art is the act of navigating without a map.

It's easy to pretend expertise when there's no data to contradict you.

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.

If you wait until you are ready, it is almost certainly too late.