Following instructions is overrated.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again

The problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes

The problem with requiring people to be loud and angry to get things done is that you're now surrounded by people who are loud and angry.