Great marketers don't make stuff. They make meaning.
Marketing is no longer about the stuff that you male, but about the stories you tell.
One way to sell a consumer something in the future is simply to get his or her permission in advance.
If you want to be a leader, go lead
If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
What people are afraid of isn't failure. It's blame. Criticism.