Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth GodinYou market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Seth GodinPersonalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth Godin