You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

The way the world works now, the way the rules of engagement operate, you can't claim to make sense out of the exterior without booking voyages into the interior. Think about it: How can you understand 'it' if you haven't made any effort to understand 'you'? Because what you're really doing is establishing a living, electrical, vital, energetic connection between it and you. You're creating both of them, simultaneously. A lot like quantum physics.

Fear is the dream killer, the silent voice that pushes us to lose our passion in a vain attempt to seek safety.

Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.

The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.

If you work in an urgent-only culture, the only solution is to make the right things urgent.