You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.
Seth GodinI made a decision to write for my readers, not to try to find more readers for my writing.
Seth GodinArt isn't only a painting; it's anything that changes someone for the better, any nonanonymous interaction that leads to a human (not simply a commercial) conclusion.
Seth GodinThe application process changes the list of who applies. Your applicants reflect your methods.
Seth GodinWhen you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.
Seth GodinIt's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
Seth Godin