The only purpose of starting is to finish

One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they've failed more often than everyone else.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

The biggest takeaway for anyone seeking to write is this: don't go looking for the way other authors do their work. You won't find many who are consistent enough to copy, and there are enough variations in approach that it's obvious that it's not like hitting home runs or swinging a golf club. There isn't a standard approach, there's only what works for you (and what doesn't).

It's possible that your next frontier isn't to get more efficient, it's to get more brave.

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.