Your best customers are worth far more than your average customers.
Put aside your need for a step-by-step manual and instead realize that analogies are your best friend.
When in doubt, tell yourself the truth.
Playing the game is a form of winning the game. In those competitions, we win by being resilient.
We don't become mediocre all at once, and we rarely do it on purpose.
If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.